“Code Noir” mean the black label in French. Black label collections are always = the best quality and really exclusive products in fashion. As CODENOiR aimed to provide the best quality exclusive designs & products to customers, thus, they pick it as brand name at the beginning stage. 
     
Some fans email them about the some historical negative meanings about Code Noir. In order to differentiate the "Best quality" from those negative historical issues, CODENOiR have revised our brand name as "CODENOiR" and a heart is on the i of the word NOiR. That mean they hope their designs can spread the love to the community via doll products.